#IERCC & Spectrum Reach Partner to help 18 local businesses

Author: IERCC

Small businesses are the economic backbone of the communities we serve. They each add a unique characteristic, bringing people together to build stronger, more vibrant communities. One of the most impactful ways small businesses can support their communities is by supporting each other, and Spectrum Reach is doing its part to bring small businesses together and provide the extra support they need to grow, and communities need to thrive.

As part of Spectrum Reach’s mission to help local businesses thrive, now through the end of June, Spectrum Reach is once again committing $15 million in advertising, resources and creative support to provide small businesses with the full power of its local advertising expertise, products and services through the “Pay it Forward” program.

Spectrum Reach first introduced “Pay it Forward” last year, helping hundreds of multiculturally-owned businesses in communities across the country. This year, Spectrum Reach has expanded the program to include multicultural and women-owned businesses, doubling the number of participants and further empowering local businesses in communities large and small to thrive. By the end of 2022, Spectrum Reach will have helped more than 1,300 multicultural and women-owned business owners with the support, resources and tools they need for their business to grow and succeed through “Pay it Forward.”

In Redlands, Spectrum Reach, in partnership with the Inland Empire Regional Chamber of Commerce, is providing support and resources to 18 local businesses:

“Pay it Forward” Businesses in Redlands

  • Axe Slayers Throw House
  • City of Yucaipa
  • Clark's Nutrition
  • Fan Diego
  • FPEM Consulting Services
  • Full Charge Business Solutions
  • Guardian Plumbers
  • Law Office of Joseph Richards
  • Nikki Watson - Realtor
  • Poindexter Consulting Group
  • Propane West Coast
  • Ranch RV and Self Storage
  • Re/Max Champions Victor And Carolina
  • Real Epic Photos
  • Ruff and Ready Moving and Storage
  • SAC Health
  • San Bernardino County Medical Society
  • Totally Kids Rehabilitation Hospital

The program offers businesses free dedicated support from a designated local Spectrum Reach sales representative, a three-month optimized TV schedule using Spectrum Reach’s award-winning AudienceApp media planning tool, and a personalized 30-second commercial through Waymark to use wherever they want —on their website, social media, and on TV – through the end of June.  

Participating businesses also will have exclusive access to resources and insights on how to grow their business, including expert advice from Shark Tank star and “Pay it Forward” ambassador Daymond John.

More information about Spectrum Reach’s “Pay it Forward” program is available here.